Florists - Your Business Systems Create Your Personal Freedom & Boost Your Bottom Line- Linda Monahan

This podcast features Linda Monahan, "The Habit Boss," a business mentor and wellbeing coach, who discusses the importance of implementing efficient systems in small businesses, particularly for florists. She shares her journey from a corporate background to opening a Pilates studio and how the pandemic shifted her business online, highlighting the fear some people still have about online platforms.

 

Linda has gifted all of you

The Creative Entrepreneur's Business Checklist - https://thehabitboss.myflodesk.com/creativeentrepreneurbusinesschecklist

The Hustle Free 30 Day Content Calendar for Florists - https://thehabitboss.myflodesk.com/florists30days

 

You can also book a free 15 min Creativity Call to see how she can help with your strategy, systems and support

Book a Creativity Call - https://link.easypeasybusiness.com/widget/bookings/creativity-call

 

The core of the podcast revolves around the biggest challenges small businesses face, such as time management and a lack of understanding of underlying systems.

Linda emphasizes that many businesses, even well-established ones, still rely on outdated manual systems like physical diaries for bookings. She highlights the need for automation in areas like customer inquiries and email marketing, citing examples of businesses missing opportunities due to infrequent communication or lack of automated follow-ups.

 

 

A significant portion of the podcast focuses on specific tools and strategies Linda has implemented for Kay's Flower School, including:

 

ManyChat: Used for automating Instagram and Facebook responses and primarily for gathering email addresses. Deirdre note its effectiveness for nurturing clients and how video content (e.g., demonstrating flower care) significantly boosts engagement.

 

 

Lead Magnets: Linda talks about valuable resources offered in exchange for contact information. Examples for florists include "ten things to know about your wedding before you book your wedding florist" or "top tips for keeping your roses from dying".

 

Content Repurposing: Lynda encourages businesses to reuse existing content across different platforms rather than constantly creating new material. The hosts share their system for organizing content by month, flower, or occasion to facilitate easy repurposing.

 

Podcasting Systems: Linda helped streamline the podcast process, enabling automatic distribution of episodes from YouTube to platforms like Spotify via PodBean.

 

Linda provides advice for new businesses, emphasizing the need to define their niche (e.g., wedding florist, retail florist) and set up three core systems early on: client support, content, and sales. She suggests using simple, free tools like Google Docs for inquiries and ChatGPT for drafting email replies to save time. The discussion also touches on the importance of charging appropriately for services and having clear terms and conditions.

 

Lynda concludes by offering free resources like the "Creative Business Entrepreneurs Checklist" and "30 days of floristry content" to help businesses get started.

 

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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -

Sign up Here

https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse

 

We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

 

Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

 

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

 

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

 

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

 

Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us