The Flower School Business Podcast From Kays Flower School
Welcome to The Flower School Business Podcast — the go-to show for florists and creative entrepreneurs who want to turn their passion for flowers into a profitable business. Hosted by the team at Kay’s Flower School, each episode is packed with real-life stories, expert insights and practical strategies for growing a successful floral brand. Whether you’re just starting out, building your confidence, or ready to scale your flower business, you’ll find honest conversations, behind-the-scenes tips and inspiring guest interviews designed to help you bloom in business. 🌸 Learn how to ✔️Build and brand your flower business with confidence ✔️Master marketing, pricing and selling without overwhelm ✔️Navigate the floral industry with authenticity and purpose ✔️Hear from real florists who’ve grown thriving careers from scratch This is the podcast that celebrates creativity, community and the courage it takes to grow a business you love — one bloom at a time.
Listen on:
Episodes
6 days ago
6 days ago
Sorting orders and deliveries at Florist peaks like Valentines Day, Mother's Day & Christmas as be logistical challenge for retail and studio florists.
Gemma from Digital Florists explains to Deirdre how they have developed a software system that takes all the headaches or planning and organising orders simply and effectively.
To find out more about Digital Florist, contact Gemma at gemma@digitalflorists.co.uk
website : Digitalflorists.co.uk
Make sure to ask about the Kay's Flower School Discount
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
Welcome to The Flower School Business Podcast, where we spotlight inspiring journeys and actionable strategies to grow a thriving flower business with heart. In this episode, Amanda Delaney, entrepreneur and founder of the Passion to Profit Academy, shares how she transitioned from the fitness and beauty world into powerful mentorship — helping others align their personal values with business goals.
🎧 What you'll learn in this episode
The difference between mentoring and coaching – and how both can accelerate your growth
Why clarity on your values is the key to attracting aligned clients
The mindset shifts every business owner needs to succeed
How Amanda built a thriving community of empowered entrepreneurs
Practical tips for overcoming fear in marketing and finding your voice
Whether you're just starting out or pivoting to your next chapter, Amanda's story will inspire you to lead with authenticity, embrace mentorship, and grow with confidence.
🔗 Connect with Amanda and explore her Passion to Profit Academy, designed to help entrepreneurs turn their passion into purpose-led profits.
https://amandadelaney.ie/
Instagram
https://www.instagram.com/amandadelaneymentor/
Free Facebook Group
https://www.facebook.com/groups/wecananadwewill/
5 Day Free Video Challenge
https://amandadelaney.ie/video-challenge/
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
Saturday Mar 22, 2025
Saturday Mar 22, 2025
Welcome to The Flower School Business Podcast — where passion meets petals and business blooms! In this inspiring episode, Jennifer Collins shares her journey from a career in accountancy to thriving as a wedding florist, grower and creative entrepreneur.
Jennifer talks about her love for growing and arranging flowers, how she built her honesty box flower business and the mindset shifts needed to thrive in the floral industry. She offers honest, practical advice for aspiring florists — from getting hands-on experience in a flower shop to understanding the financial side of the business.
🌸 In this episode, Jennifer shares
Why she left accountancy to follow her passion for flowers
The power of real-life experience before starting your own flower business
Her unique honesty box model for selling homegrown flowers
How to balance personal life and entrepreneurship
Tips for trying new things and not letting others' opinions hold you back
The importance of community, collaboration and financial awareness in floristry
Whether you're dreaming of starting a floral business or already in the industry, Jennifer’s story will inspire you to trust your instincts, take creative risks and lean into the support of fellow florists.
You can find Jen here on - https://www.instagram.com/flowersbyjen/ or here on Facebook - https://www.facebook.com/flowersbyjen0/
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025
🔥 Episode Highlights
Jennifer shares her bold move from budget-friendly floral design to luxury events
Why she wanted her work to be a layered sensory experience — beyond flowers
The power of intentional branding and hosting a strategic rebrand launch
Shifting to higher prices, fewer weddings and a deeper client experience
The importance of a strong, updated portfolio when increasing your prices
Creating a full sensory experience at weddings — from flowers to linens and candles
Hosting a rebrand party - How inviting the right people made a big difference
🛠️ Mentorship & Coaching
Jennifer now offers mentorship and coaching programs for florists and creative entrepreneurs at every stage
💡 One-time session - For those who want to pick her brain or address a specific challenge
🔁 Three-session package - To refine a strategy over time
🚀 Six-month mentorship - For those ready to dive deep into scaling and transformation
➡️ She also offers consulting for florists who’ve been booked for their first high-end/luxury wedding and want guidance on pricing, logistics, mechanics and execution.
🌸 Why Mentorship Matters
Mentorship organically evolved through social media and community-building
Jennifer believes in community over competition — one person’s success doesn’t diminish another’s
Professional consultation is common in every industry — it should be normalized in floristry too
Confidential, supportive, and strategic mentoring is available to help florists grow with confidence
✨ What Jennifer Wishes She Knew Starting Out
Authenticity is EverythingStaying true to your own creative vision and voice is key. Don’t chase someone else’s version of success.
Put On Your CEO HatIt’s not just about the craft — understanding numbers, pricing and strategy is essential to longevity in business.
📲 Connect with Jennifer
🌐 Website: www.houseofberal.com (Mentorship details on the Schedule page)
📸 Instagram: @houseofberal
✉️ For bookings, weddings and mentorship - All links in the episode description
💬 Final Thoughts
If you’re dreaming of moving into the luxury market, launching a rebrand or simply want support from someone who’s walked the path — Jennifer is a phenomenal mentor and florist with a heart for community and a serious talent for elevated design.
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
Sunday Feb 16, 2025
Sunday Feb 16, 2025
In this episode, we take a deep dive into the world of floristry and entrepreneurship with Joeanna, a passionate florist who’s grown her business from the ground up. From humble beginnings to opening four shops in just a few years, Joeanna shares her inspiring journey, the challenges she faced and how she navigated the highs and lows of running a growing business.
Topics Discussed
Joeanna’s Journey - From working in a small corner of a warehouse to opening four shops in eight months. Joanna explains how she adapted to each new opportunity, from pop-up events to managing multiple locations.
The Reality of Running a Business - Behind the beauty of flowers, Joeanna opens up about the hard work, financial struggles and long hours involved in making it all happen. She shares the importance of working through challenges and being adaptable.
The Importance of Passion and Kindness in Staff - Joeanna reveals what she looks for in staff – passion for the job, kindness, and a willingness to learn. She emphasizes how customer service is key in building a successful florist business.
The Role of Family in Business - With her husband helping with the admin side of the business, Joeanna talks about the dynamic of working together as a couple and maintaining boundaries to keep the business thriving.
Trends in Floristry - From the rise of dried flowers to the shift in consumer demand, Joeanna shares her thoughts on changing trends and how the floral industry continues to evolve.
Overcoming Financial Struggles - Joeanna recounts the early days of her business when cash flow was tight, and she had to make tough decisions to ensure the survival of her business.
Advice for Aspiring Florists - Joeanna offers practical advice for anyone looking to break into the floristry industry, including the importance of hard work, adaptability and passion.
Key Takeaways
Success in floristry isn’t just about beautiful flowers—it’s about hard work, dedication and the ability to adapt to changing circumstances.
Building a business requires passion, resilience and the willingness to do the behind-the-scenes work.
Relationships, whether with staff or family, play a crucial role in business success.
Understanding industry trends and customer preferences is vital to staying relevant and competitive.
Never underestimate the power of kindness, whether with customers or colleagues.
You will find Joeanna on
Instagram - / joeannacaffreyflowers
Facebook -https://www.facebook.com/joeannacaffreyflowers
Website : https://joeannacaffrey.ie/
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
Monday Jan 27, 2025
Monday Jan 27, 2025
In today’s episode, Deirdre, chats with Sharon Griffin, an experienced florist and business owner, about the evolving world of floristry and the lessons she's learned in building a successful floral business. Sharon shares her insights on the artistic side of floral design, from creating architectural flower arrangements to understanding the emotional impact flowers have on major life events like weddings.
Sharon also opens up about her business journey, offering advice for new florists, emphasizing the importance of knowing your numbers, managing expectations and the unique challenges of running a wedding-focused business. Tune in for a deep dive into floristry, business growth and the value of personal connections in the industry.
Key Takeaways
The New Wave of Floral DesignSharon discusses how floral design is evolving to incorporate more architectural and sculptural elements, focusing on creating unique groupings and shapes within shapes. She highlights the growing popularity of using fruits and vegetables in floral arrangements to add texture and dimension.
Flowers as the Emotional BackdropFlowers are not just decorations – they are the backdrop that creates the atmosphere for significant moments in life. Sharon explains how flowers set the mood at events like weddings, leaving a lasting impact through photos and memories.
Lessons Learned in Business Sharon shares four key lessons she’s learned over the years
Know your numbers and keep track of your finances
Don’t stress over what others think; focus on your own growth
Embrace flexibility when working with a team
Focus on what truly matters in your business, like customer care and attention to detail.
The Wedding Industry’s Unique Business ModelSharon breaks down how florists operate differently in the wedding industry compared to other types of businesses, emphasizing the one-time nature of client relationships and the importance of word-of-mouth marketing.
Pricing TransparencySharon talks about how she educates her clients on the cost breakdown of her services, helping them understand the pricing formula and why certain prices are non-negotiable. This transparency builds trust and helps clients feel more comfortable with the pricing.
The Power of Word-of-Mouth Marketing:Sharon highlights the importance of customer referrals and networking within the wedding industry, explaining how a strong reputation and word-of-mouth are far more effective than traditional advertising.
Episode Highlights
[05:00] The rise of architectural floral designs and the use of fruits and vegetables in floristry
[15:00] The emotional role flowers play in weddings and special events
[25:00] Business advice for florists: managing finances, building a team, and balancing creativity with business operations
[37:00] How Sharon built her business using word-of-mouth marketing and customer relationships
[50:00] The intricacies of pricing and how Sharon ensures her clients understand the cost breakdown
Thank You for Listening!
If you enjoyed today’s episode, please subscribe, rate, and leave a review. Share this podcast with friends who are interested in floristry, entrepreneurship or simply love a good chat!
We’ll see you next time on The Flower School Podcast!
Sharon is available for coaching and mentorship and you can catch here on sharon@frogprince.ie Getting married ??? Check out - https://www.frogprince.ie/ Monthly Subscriptions - https://newmoonblooms.ie/
Social media - / frogprinceweddings / newmoonblooms.ie
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
Monday Jan 13, 2025
Monday Jan 13, 2025
Deirdre is delighted to chat with Jenny about her flowery journey, from starting out parttime in a flower shop during her college days to running her own successful florist and then stepping into education and of course representing the United States in the Interflora World Cup,
You can find and follow Jenny at the links below #
www.Jennytfloristry.com
Jennytfloristry@gmail.com
IG: Jennyt.floristry - https://www.instagram.com/jennyt.floristry/
FB: Jenny Thomasson - https://www.facebook.com/jenny.thomassonaifdcfd
Jenny Thomasson AIFD PFCI EMC AAF, is an accredited member of AIFD, American Institute of Floral Designers, PFCI, Professional Floral Communicators International, EMC, European Masters Certification and AAF, American Academy of Floriculture. She is a touring commentator for the Education Specialist Team for Teleflora, featured designer in industry publications, networks and podcasts, a lead instructor at the Dr. Delphinium
Design Institute in Dallas Texas, sole proprietor for Jenny T Floristry and a published author of, Perishable Poetics: Manifesting Emotion through Contemporary Floral Design and Endless Florescence: Transformative Contemporary Dried Floral Design. She is also the CEO and product developer for Meraki Floral Tools and an independent instructor
worldwide. Her unique style is described as Contemporary Naturalism, allowing the space and light to interplay with the botanical materials in an effortless holistic way.
Honored to have presented 4 times on the main stage at the AIFD National Symposium and representing North America twice at Fleuramour in Belgium, a member of the decorating team for the White House For Christmas, an AIFD Team Designer at the Philadelphia Flower Show, as well as a dynamic speaker and educator for various groups and programs. A design competitor in the US, China, South Korea and Europe,
crossing borders to teach in Mexico and Canada and utilizing virtual platforms for programs and lectures . In 2023 representing the USA in the Interflora World Cup Competition, earning 8th place for the highest marks ever by a USA Competitor. She has done this all with a passion for pushing the boundaries of American floristry in a fresh and modern way.
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
Friday Jan 03, 2025
Friday Jan 03, 2025
Hannah and Fiona talk to Deirdre about how Florists can turn their floral waste into compost easily.
The COM:POST system takes Florist's weekly green waste and turns it into reusable compost. This helps to reduce the florists environmental impact and reassure their customers of their sustainable practice.
There are 4 stages
Stage One: The Florist.
We provide all our florists with compostable paper sacks which they in turn fill with green waste - either from conditioning or when they return from a wedding or event.
Stage Two: The Collection.
We regularly collect the full sacks from our florists, either via our wholesaler partners or using our fleet of vehicles.
Stage Three: The Composter.
We work with composting partners across the UK. It takes up to 16 weeks to turn all green waste into rich, nutrient filled compost. The compostable sacks are a valuable addition as it helps with the process.
Stage Four: The Grower.
We pride ourselves with creating a closed loop system as all compost produced by our system is returned to growers for food and flower production.
For more information on how you can get involved and use Com.Post for your business - contact Compost on contact@com-post.uk or visit their website - https://www.com-post.uk/
#sustainableflorists #compostfloralwaste #compost #sustanablefloralwaste
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program —
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us