The Flower School Business Podcast From Kays Flower School

Irish Florist Richard Haslam talks about how our industry has transformed over the past 5 decades

Join Deirdre from Kay's Flower School as she sits down with Irish floristry legend, Richard Haslam, who celebrates an incredible 50 years in the flower industry! In this insightful podcast, Richard shares his unparalleled experience, reflecting on how floristry and floral design have transformed over the past five decades. Discover:The dramatic shifts in floristry practices, from the days before floral foam to the current trends and sustainable approaches. How wedding couples' expectations and floral choices have evolved, moving from traditional designs to more personalized styles. Richard's thoughts on the importance of fundamental wiring techniques, even in a modern floristry landscape. The changing landscape of flower sourcing, from a prevalence of Irish growers to the impact of international markets. Key business advice for florists, including the power of recommendations, cultivating your own clientele, and the importance of knowing your product. Richard's vision for the future of the Irish floristry industry and the crucial role of apprenticeships. At Kay's Flower School, we believe in continuous support for our florists. This interview exemplifies our commitment to bringing you advice and insights from leading floral experts like Richard Haslam, ensuring our students are always supported in the industry, long after their training is complete.Whether you're looking to train in floristry, hone your flower arranging skills, or simply love learning about the floral world, this podcast is packed with invaluable wisdom from a true icon.#FloristryTraining #FlowerArrangingIreland #Kay'sFlowerSchool #RichardHaslam #IrishFloristry #FloralDesign #CareerInFlowers #FloristLife #WeddingFlowersIreland #SustainableFloristry #FloralEducation🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -Sign up Here https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourseWe also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer - Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourseBeginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programmeDepending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunitiesIf you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-studentsSee what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonialsGet in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

Florists - Your Business Systems Create Your Personal Freedom - Linda Monahan

This podcast features Linda Monahan, "The Habit Boss," a business mentor and wellbeing coach, who discusses the importance of implementing efficient systems in small businesses, particularly for florists. She shares her journey from a corporate background to opening a Pilates studio and how the pandemic shifted her business online, highlighting the fear some people still have about online platforms.
 
Linda has gifted all of you
The Creative Entrepreneur's Business Checklist - https://thehabitboss.myflodesk.com/creativeentrepreneurbusinesschecklist
The Hustle Free 30 Day Content Calendar for Florists - https://thehabitboss.myflodesk.com/florists30days
 
You can also book a free 15 min Creativity Call to see how she can help with your strategy, systems and support
Book a Creativity Call - https://link.easypeasybusiness.com/widget/bookings/creativity-call
 
The core of the podcast revolves around the biggest challenges small businesses face, such as time management and a lack of understanding of underlying systems.
Linda emphasizes that many businesses, even well-established ones, still rely on outdated manual systems like physical diaries for bookings. She highlights the need for automation in areas like customer inquiries and email marketing, citing examples of businesses missing opportunities due to infrequent communication or lack of automated follow-ups.
 
 
A significant portion of the podcast focuses on specific tools and strategies Linda has implemented for Kay's Flower School, including:
 
ManyChat: Used for automating Instagram and Facebook responses and primarily for gathering email addresses. Deirdre note its effectiveness for nurturing clients and how video content (e.g., demonstrating flower care) significantly boosts engagement.
 
 
Lead Magnets: Linda talks about valuable resources offered in exchange for contact information. Examples for florists include "ten things to know about your wedding before you book your wedding florist" or "top tips for keeping your roses from dying".
 
Content Repurposing: Lynda encourages businesses to reuse existing content across different platforms rather than constantly creating new material. The hosts share their system for organizing content by month, flower, or occasion to facilitate easy repurposing.
 
Podcasting Systems: Linda helped streamline the podcast process, enabling automatic distribution of episodes from YouTube to platforms like Spotify via PodBean.
 
Linda provides advice for new businesses, emphasizing the need to define their niche (e.g., wedding florist, retail florist) and set up three core systems early on: client support, content, and sales. She suggests using simple, free tools like Google Docs for inquiries and ChatGPT for drafting email replies to save time. The discussion also touches on the importance of charging appropriately for services and having clear terms and conditions.
 
Lynda concludes by offering free resources like the "Creative Business Entrepreneurs Checklist" and "30 days of floristry content" to help businesses get started.
 
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse
 
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
 
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
 
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
 
If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
 
See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials
 
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

How to Become a Florist - Top Tips & Navigating the Floral Industry with the Experts

Dreaming of a vibrant career in floristry? Join Deirdre from Kays Flower School as she chats with two floristry legends, Viv Bradford and Su Whale, in this exclusive Bloom in Zoom session! Discover invaluable advice, current industry trends, and practical tips for success in the ever-evolving world of flowers.Whether you're just starting your floristry journey, a year or two into training, or a seasoned professional, this episode is packed with insights you won't want to miss. Learn about:Building Your Network: Why connecting with other florists and joining supportive communities like the Floristry Geek Facebook group is crucial for growth and shared knowledge.Staying Current: How resources like the Flowers to Trade Club keep you updated on everything from HR to legal advice, and the latest trends from major shows like Chelsea Flower Show.Mastering the Business of Flowers: Viv Bradford shares her expertise on the essential administrative systems, including contracts, risk assessments, and email templates, vital for setting up and running a successful floristry business. She also touches on crucial aspects like understanding grades and ripeness when buying flowers.Marketing & Getting Customers: Get creative strategies for attracting clients, from hosting workshops and demonstrations to leveraging local partnerships and pre-selling bouquets to manage stock and minimize waste.Navigating Challenges: Practical solutions for common hurdles, including managing deliveries without a car, and finding reliable local sources for flowers and foliage.Flower Care & Longevity: Learn expert tips for keeping your blooms fresh, especially wedding bouquets in hot weather, including surprising hacks and conditioning techniques for various flowers and foliage. Su Whale also highlights why some garden-grown flowers aren't suitable for cutting and what to look for when buying from wholesalers.This conversation is a must-watch for anyone passionate about floristry, offering a glimpse into the realities and rewards of the industry from those who know it best.Ready to turn your passion into a profession?Kays Flower School offers comprehensive online floristry training that empowers you to learn from anywhere in the world! Our modules cover everything from foundational skills to advanced techniques, ensuring you gain the knowledge and confidence to launch and grow your own successful floral business.Learn more about Kays Flower School's online courses and start your floristry journey today!Connect with our Guests:Viv Bradford: Check out her Flower Bibles and Admin Package. Find her writing on the Flowers to Trade Club.Instagram: https://www.instagram.com/thefloristrygeek/Facebook: https://www.facebook.com/groups/740717866762876https://mrsbeesflowercompany.co.uk/flower-delivery-stamford/resources-for-floristsSu Whale: Explore her incredible floristry books Follow her on Instagram and Facebook for updates from Chelsea and other major flower shows.Instagram: https://www.instagram.com/sunflower_suw/Facebook: https://www.facebook.com/su.whalehttps://www.jagopublishing.co.uk/jago/index.aspDon't forget to like, comment, and subscribe for more expert insights and floristry inspiration!#FloristryTraining #KaysFlowerSchool #OnlineLearning #FlowerBusiness #VivBradford #SuWhale #FloristLife #FlowerIndustry #FloralDesign #CareerChange #Entrepreneurship #FlowerSchool #FloralEducation #BloomInZoom #FloristryTips #GrowYourBusiness #LearnFloristryOnline #ChelseaFlowerShow #BloomIreland🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -Sign up Here https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourseWe also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer - Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourseBeginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programmeDepending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunitiesIf you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-studentsSee what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonialsGet in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

How to Sell as a Florist - Selling Language for Florists with Danielle Serpico

Danielle Serpico is a renowned Mind Coach, 2 Times Best Selling Author, Business Mentor, NLP Master Trainer and Hypnotist, specialising in communication, self-leadership and influence to help entrepreneurs, coaches and professionals master the art of persuasion, sales and self-worth.She believes that ‘your ability to communicate, both to yourself and others —determines your level of self worth and hence success, wealth and fulfilment,’ and so often shares how to grow into the version of you that naturally attracts more.The founder of The BBMM Academy and creator of The M.A.S.T.E.R Method, Danielle has helped thousands transform their lives and businesses by integrating neuroscience, energetics and high-performance strategies.She teaches you how to reprogram limiting beliefs, develop unshakable confidence, and use language as a tool for influence, attraction, and sales.She is also the author of The BlackBelt MasterMind and a highly sought-after speaker who brings a unique blend of science and energy work, combining practical business and sales strategy with subconscious transformation and quantum principles.Danielle’s approach is rooted in freedom, happiness, and alignment — because success isn’t just about money, it’s about designing a life that feels as good as it looks. She has empowered countless individuals to break through self-doubt, master the psychology of influence and scale their businesses with ease —without sacrificing their joy or freedom.Her high-energy talks, transformational coaching and proven methods have helped thousands of entrepreneurs and leaders step into their power, sell with confidence, attract their dream clients and build a business that supports the life they truly want.Website: https://theblackbeltmastermind.comEmail: info@theblackbeltmastermind.comA Summary of what Danielle talks about in this masterclass Focus on Emotion, Not Logic: The masterclass emphasizes that people buy based on feelings and experiences, not logic. Instead of immediately discussing price or product features, connect with the customer's emotions.Ask Emotion-Based Questions: Start by asking questions that explore the customer's feelings and desires. For example, instead of asking "Which bouquet do you want?", ask "What feeling do you want to convey with these flowers?".Create a Vision (Future Pacing): Help the customer visualize the positive outcome of the purchase. For example, in the transcript, Danielle suggests asking, "Imagine your sister receiving these flowers. How would she feel?".Build Rapport: Connect with the customer by mirroring their language, validating their feelings, and making them feel seen and heard.1   1.What is customer rapport? (+8 ways to build it) - Zendeskwww.zendesk.comHandle Objections Effectively: When a customer says "I'll think about it," don't shut down the conversation. Instead, ask "What specifically would you like to think about?" to uncover the underlying concern.Use Confident Language: Use words like "when" instead of "if" to convey certainty and build trust.Assume the Sale: Approach every customer with the assumption that they are there to buy.Remember You're a Memory Maker: Reframe your perspective. You aren't just selling a product or service; you're creating a positive experience and a lasting memory for the customer.🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -Sign up Here https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourseWe also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer - Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourseBeginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programmeDepending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunitiesIf you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-studentsSee what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonialsGet in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

Wedding Florist Mentor Vicky Laffey talks to Deirdre from Kays Flower School

Welcome to our latest Bloom in Zoom session! In this insightful webinar, we're joined by the incredibly experienced Vicky Laffey, a renowned Wedding Florist Mentor, who shares her invaluable wisdom alongside Deirdre from Kay's Flower School.If you're a wedding florist looking to refine your client consultation process and streamline your business for smoother operations and more bookings, you won't want to miss this!In this video, Vicky and Deirdre delve into:Mastering the Wedding Consultation: Discover key stages and essential elements to create a successful consultation that converts inquiries into confirmed bookings.Streamlining Your Workflow: Learn practical tips and tools, including the power of CRM systems like 17 Hats, to organize your business and save valuable time.Attracting Your Ideal Clients: Understand how to refine your online presence to connect with the right couples and manage expectations effectively.Website Essentials for Wedding Florists: Get advice on whether you need a website, what platforms to consider, and how to make it work for your business (including SEO!).Navigating Client Communication: Learn strategies for prompt and professional communication to build trust and avoid ghosting.Making the Most of Marketing Efforts: We discuss the effectiveness of platforms like Hitched, wedding fairs, and the dos and don'ts of boosting social media ads.Essential Advice for New and Experienced Florists: Vicky shares her top tips for those just starting out and valuable insights for established florists looking to refresh their approach.Plus: Real-world anecdotes, practical advice on creating content, and the importance of networking within the floristry community.Whether you're just starting your wedding floristry journey or looking to optimize your existing business, this webinar is packed with actionable advice to help you thrive.REMEMBER TO:Subscribe to our channel for more floristry tips and webinars.Like this video if you found it helpful.Leave a comment with your questions and takeaways!🔗 Links mentioned in the video:Link to buy the new Bite Size Sessions -https://www.weddingfloristmentor.com/product-page/bite-size-sessions-single-session-ticket17hats referral codehttps://referrals.17hats.com?r=hzkdfgpwrcYouTube video on making your wedding fairs successful https://youtu.be/3a8tZUrbb3Y?si=jmC0VRFpfwASaWfx#weddingflorist #floristmentor #weddingconsultation #flowerbusiness #streamlining #floraldesign #kaysflowerschool #vickylaffey #weddingflowers #businessadvice #floristrytips🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -Sign up Here https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourseWe also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer - Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourseBeginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programmeDepending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunitiesIf you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-studentsSee what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonialsGet in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

Simplifying Your Sales Orders with Gemma Wakerley Digital Florist

Sorting orders and deliveries at Florist peaks like Valentines Day, Mother's Day & Christmas as be logistical challenge for retail and studio florists.
Gemma from Digital Florists explains to Deirdre how they have developed a software system that takes all the headaches or planning and organising orders simply and effectively.
 
To find out more about Digital Florist, contact Gemma at gemma@digitalflorists.co.uk
website : Digitalflorists.co.uk
 
Make sure to ask about the Kay's Flower School Discount
 
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
 
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program — 
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
 
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
 
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
 
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
 

From Passion to Profit - Amanda Delaney on Mentorship, Mindset & Marketing Success

Welcome to The Flower School Business Podcast, where we spotlight inspiring journeys and actionable strategies to grow a thriving flower business with heart. In this episode, Amanda Delaney, entrepreneur and founder of the Passion to Profit Academy, shares how she transitioned from the fitness and beauty world into powerful mentorship — helping others align their personal values with business goals.
🎧 What you'll learn in this episode
The difference between mentoring and coaching – and how both can accelerate your growth
Why clarity on your values is the key to attracting aligned clients
The mindset shifts every business owner needs to succeed
How Amanda built a thriving community of empowered entrepreneurs
Practical tips for overcoming fear in marketing and finding your voice
Whether you're just starting out or pivoting to your next chapter, Amanda's story will inspire you to lead with authenticity, embrace mentorship, and grow with confidence.
🔗 Connect with Amanda and explore her Passion to Profit Academy, designed to help entrepreneurs turn their passion into purpose-led profits.
https://amandadelaney.ie/
 
Instagram
https://www.instagram.com/amandadelaneymentor/
 
Free Facebook Group
https://www.facebook.com/groups/wecananadwewill/
 
5 Day Free Video Challenge
https://amandadelaney.ie/video-challenge/
 
 
 
 
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
 
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program — 
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
 
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
 
If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
 
See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials
 
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

From Accountancy to Floristry - Jen Collins on Weddings, Honesty Box Sales & Growing a Flower Business

Welcome to The Flower School Business Podcast — where passion meets petals and business blooms! In this inspiring episode, Jennifer Collins shares her journey from a career in accountancy to thriving as a wedding florist, grower and creative entrepreneur.
Jennifer talks about her love for growing and arranging flowers, how she built her honesty box flower business and the mindset shifts needed to thrive in the floral industry. She offers honest, practical advice for aspiring florists — from getting hands-on experience in a flower shop to understanding the financial side of the business.
🌸 In this episode, Jennifer shares
Why she left accountancy to follow her passion for flowers
The power of real-life experience before starting your own flower business
Her unique honesty box model for selling homegrown flowers
How to balance personal life and entrepreneurship
Tips for trying new things and not letting others' opinions hold you back
The importance of community, collaboration and financial awareness in floristry
Whether you're dreaming of starting a floral business or already in the industry, Jennifer’s story will inspire you to trust your instincts, take creative risks and lean into the support of fellow florists.
You can find Jen here on - https://www.instagram.com/flowersbyjen/ or here on Facebook - https://www.facebook.com/flowersbyjen0/
 
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Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
 
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program — 
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
 
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
 
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
 
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
 
 
 
 

From Budget to Luxury – The Bold Journey of House of Bernal

🔥 Episode Highlights
Jennifer shares her bold move from budget-friendly floral design to luxury events
Why she wanted her work to be a layered sensory experience — beyond flowers
The power of intentional branding and hosting a strategic rebrand launch
Shifting to higher prices, fewer weddings and a deeper client experience
The importance of a strong, updated portfolio when increasing your prices
Creating a full sensory experience at weddings — from flowers to linens and candles
Hosting a rebrand party - How inviting the right people made a big difference
🛠️ Mentorship & Coaching
Jennifer now offers mentorship and coaching programs for florists and creative entrepreneurs at every stage
💡 One-time session - For those who want to pick her brain or address a specific challenge
🔁 Three-session package - To refine a strategy over time
🚀 Six-month mentorship -  For those ready to dive deep into scaling and transformation
➡️ She also offers consulting for florists who’ve been booked for their first high-end/luxury wedding and want guidance on pricing, logistics, mechanics and execution.
🌸 Why Mentorship Matters
Mentorship organically evolved through social media and community-building
Jennifer believes in community over competition — one person’s success doesn’t diminish another’s
Professional consultation is common in every industry — it should be normalized in floristry too
Confidential, supportive, and strategic mentoring is available to help florists grow with confidence
✨ What Jennifer Wishes She Knew Starting Out
Authenticity is EverythingStaying true to your own creative vision and voice is key. Don’t chase someone else’s version of success.
Put On Your CEO HatIt’s not just about the craft — understanding numbers, pricing and strategy is essential to longevity in business.
📲 Connect with Jennifer
🌐 Website: www.houseofberal.com (Mentorship details on the Schedule page)
📸 Instagram: @houseofberal
✉️ For bookings, weddings  and mentorship - All links in the episode description
💬 Final Thoughts
If you’re dreaming of moving into the luxury market, launching a rebrand or simply want support from someone who’s walked the path — Jennifer is a phenomenal mentor and florist with a heart for community and a serious talent for elevated design.
🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸
Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -
Sign up Here
https://kaysflowerschool.myflodesk.com/freeflowerarrangingcourse
 
We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -
Check it out there - Free Online Flower Conditioning Program — 
https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse
Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme
 
Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities
 
If you live outside Ireland you can still train with Kay's Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students
 
See what our past students have to say about training as a florist at Kay's Flower School https://www.kaysflowerschool.com/testimonial
Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us
 

Behind the Blooms - The Journey of a Florist Entrepreneur Joeanna Caffrey

In this episode, we take a deep dive into the world of floristry and entrepreneurship with Joeanna, a passionate florist who’s grown her business from the ground up. From humble beginnings to opening four shops in just a few years, Joeanna shares her inspiring journey, the challenges she faced and how she navigated the highs and lows of running a growing business.
Topics Discussed
Joeanna’s Journey - From working in a small corner of a warehouse to opening four shops in eight months. Joanna explains how she adapted to each new opportunity, from pop-up events to managing multiple locations.
The Reality of Running a Business - Behind the beauty of flowers, Joeanna opens up about the hard work, financial struggles and long hours involved in making it all happen. She shares the importance of working through challenges and being adaptable.
The Importance of Passion and Kindness in Staff -  Joeanna reveals what she looks for in staff – passion for the job, kindness, and a willingness to learn. She emphasizes how customer service is key in building a successful florist business.
The Role of Family in Business - With her husband helping with the admin side of the business, Joeanna talks about the dynamic of working together as a couple and maintaining boundaries to keep the business thriving.
Trends in Floristry - From the rise of dried flowers to the shift in consumer demand, Joeanna shares her thoughts on changing trends and how the floral industry continues to evolve.
Overcoming Financial Struggles - Joeanna recounts the early days of her business when cash flow was tight, and she had to make tough decisions to ensure the survival of her business.
Advice for Aspiring Florists - Joeanna offers practical advice for anyone looking to break into the floristry industry, including the importance of hard work, adaptability and passion.
Key Takeaways
Success in floristry isn’t just about beautiful flowers—it’s about hard work, dedication and the ability to adapt to changing circumstances.
Building a business requires passion, resilience and the willingness to do the behind-the-scenes work.
Relationships, whether with staff or family, play a crucial role in business success.
Understanding industry trends and customer preferences is vital to staying relevant and competitive.
Never underestimate the power of kindness, whether with customers or colleagues.
You will find Joeanna on 
Instagram -  / joeannacaffreyflowers  
Facebook -https://www.facebook.com/joeannacaffreyflowers
Website : https://joeannacaffrey.ie/
 
 
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